AD2CART is a music and multimedia theatrical work exploring psychedelic visions of digital consumerism. In it, a recommendation algorithm transcends the sidebar to make contact with a user. Through a series of micro-targeted ads the algorithm reveals the path to self-realization. The user embarks on their journey only to discover that fulfillment is more elusive than expected. Created by by Martim Galvão and directed by Kate Bergstrom,  featuring Todd Andersonand Alex Dupuis. Made possible in part by a grant from the Brown Arts Initiative.